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Life Insurance, for you and your loved ones

You may be able to provide financial security for the people who depend on you if the worst were to happen.

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Life Insurance

Life Insurance

Life Insurance pays out a sum of money if, while you’re insured, you die or you’re diagnosed as terminally ill. It could help to pay off your mortgage or look after your family. You choose how much insurance you need, and how long you’d like it to last for. You can also insure just yourself or both you and your partner. Available to customers aged 18 – 77 at the time of applying. Critical Illness Cover can only be purchased together with a Life Insurance policy. 

 

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Guaranteed Over 50s

It’s a type of insurance policy designed for people aged between 50 and 80. The policy can only cover you (single person). You can choose how much cover you need, or how much you’d like to pay each month. ​ You can take out more than one policy, as long as your monthly premiums across all of your Aviva Over 50s life insurance policies taken out with us are not more than £100.

 

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Who is life insurance for?

Life insurance is for everyone who wants to help protect the people who matter most. Whether you’re just starting out or well established in life, it’s designed to support your loved ones financially if the something happens to you.
We offer life insurance to customers aged 18 and over, making it accessible no matter your stage of life. You can also look at our critical illness addition to our life insurance which covers 52 illnesses.

 

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Why do I need life insurance?

If you were no longer around, life insurance can help reduce the financial pressure on your family. It provides a lump sum that can help with:

  • Mortgage or rent payments
  • Household bills
  • Childcare and everyday living costs
  • Outstanding debts or financial commitments

It’s about peace of mind—knowing that your loved ones would have financial support at a difficult time.

 

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When is the best time to consider life insurance?

The best time to look at life insurance is before you need it—so your cover reflects your circumstances today and can support the people who rely on you. Life changes often bring new responsibilities. It’s a good idea to think about life insurance when you:

  • Buy a home or take out a mortgage
  • Take on large borrowing or financial commitments
  • Move to a new address
  • Get married or start a long-term partnership
  • Have children or dependants who rely on you
  • Experience a change in health status
Information Message

Choose an e-Gift Card from over 100 retailers

If you take out a life insurance policy online with Aviva, you may be able to claim up to £100 for a Love2shop e-Gift Card once you’ve made six monthly payments. 

Restrictions and minimum premium apply

Monthly Premium        Gift card value
Up to £11.99 £50
£12 and above £100

Find out more about the cover with Aviva. The gift card offer is not included within the standard policy benefits and can be withdrawn or changed at any time. 

(T&Cs and exclusions apply to this offer and gift card).

Average Pricing Table

Illustrative quotes only - not a quote or recommendation.

Key notes:

  • Figures shown are based on historic Aviva data for single-policy, non-smoker, non-related customers and are provided for general information only. Actual price, term and cover may differ based on personal details, health and underwriting.
  • This table provides a general, high-level illustration of typical insurance premiums, terms and cover amounts. It must not be used to suggest whether life insurance is suitable for a customer or whether they should proceed. 
  • It does not take account of personal circumstances, exclusions, health conditions, or alternative options such as not taking cover. 

January-September 2025 figures.

Introducing Aviva DigiCare+

When you open a new Life Insurance Plan, Critical Illness Plan, or Over 50s Life Insurance Plan you will have access to the Aviva DigiCare+ app. 

With Aviva DigiCare+ you will get:

Unlimited 24/7 Digital GP

Quick access to unlimited digital GP consultations with a private UK registered GP, available 24/7, 365 days a year to you, your partner and children up to age 18 (or 21 if they’re in full time education)

Second Opinion Service

Access to an expert second opinion and treatment recommendation following a recent diagnosis, from a UK-based consultant.

Mental Health Support

Help and support for a wide range of mental health conditions, with quick access to qualified therapists via video or telephone consultations.

Nutritional Support

Expert nutritional advice and guidance on how to improve your eating habits as part of a healthy lifestyle.

Personal Training Service

Access to personal trainer consultations and a personalised fitness plan, to help set your fitness goals and talk through any challenges.

Important Information

These are not savings or investment products. They will only payout out on a successful claim. If premiums aren’t paid when due, or if the policy is cancelled, then the plan will end and you’ll get nothing back.

NatWest will be paid commission or referral fees for any life insurance taken out with Aviva through us. The commission or referral fee will be included in your premium. 

Need Extra Help

Call Aviva on 0800 092 5369

Relay UK: 18001 0800 092 5369

Opening hours: Monday – Friday: 8am-6pm, Saturday and Sunday: closed. Excluding public holidays.