NoblePro: the fitness firm that’s going the distance

“We started out as a company that supplied treadmills made by other manufacturers. But our client base has typically been people who are serious about running, and they were increasingly pointing out the limitations of the machines we were renting out. The equipment was often inadequate, and our customers made the shortcomings clear to us.

“When Covid-19 hit in early 2020, demand increased sharply because of lockdown and the fact that people had to stay – and exercise – at home. But we were bottlenecked by the global logistical challenges, which meant we needed more capital upfront. Before the pandemic, we might have needed a six-week lead-up from placing an order until it arrived in the UK. But this changed to between six and eight months, so we needed significantly more capital in hand to survive as well as to grow.”

“Early in the pandemic, it was particularly difficult because we couldn’t get into a branch. But NatWest reached out to us and assigned us a Relationship Manager, Avishek Chakravorty. Once he came on board, the difference was like night and day: his advice and direction has been invaluable. He has also helped to signpost NoblePro to his associates – for example, Avi put us in touch with someone to help with financing our fleet expansion.

“Quite simply, if we hadn’t had that support from NatWest, we would have folded. We were probably two weeks away from securing one of the largest stock purchases the company had ever made and we didn’t have the capital. With Avi’s help, we got the finance we needed just in time.”

“Now our focus is on growth and expansion: we want to grow our team and expand outside of the UK – into the EU, for example. We’ll no doubt be knocking on Avi’s door at some point in the near future to get some help with that as well.”

Relationship Manager Avi says: “We were happy to support Stefan and Joanne with much-needed funds during the height of the pandemic, which ensured NoblePro continued to operate during challenging times.”

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