Auditsu helps businesses address a problem they might not even realise they have: accessibility risk. With new laws like the European Accessibility Act coming into play, companies now face the risk of fines or legal action if their digital platforms exclude people with disabilities. 

Our solution automates the traditionally costly and time-consuming audit process, turning what once took weeks into a matter of seconds, saving companies up to 90% in costs. We also provide actionable insights to help businesses reduce their risk under these new regulations.

I’ve always considered myself an "unreasonable entrepreneur” – I never settle for the status quo. In 2023, we started by building a children's story app, and through that experience I realized how difficult it was to make it accessible. 

Though the app ultimately wasn’t a viable business, that frustration led to us pivoting. We explored over 300 different app ideas before narrowing down to accessibility. Once we validated the market and got some grant funding, the idea started to take off.

We’re in an exciting phase. We've received several grants, including one from the Royal Academy of Engineering. 

We've worked with the University of Huddersfield to validate our solution, hired a full-time developer from that collaboration, and brought on a CTO. 

We now have a team of three, and over 1,000 companies are on our waitlist—all without spending anything on marketing. We’re launching our closed beta in April and are close to generating revenue.

We're considering raising a pre-seed round of £400,000, but equity funding is becoming harder to come by these days. 

We have enough funds for now, but we’re being careful not to sacrifice too much equity. If the right investor comes along, we’re open to the conversation, but for now, we want to continue bootstrapping.

ADHD has its pros and cons. It’s great for solving complex problems quickly, but not so much for repetitive tasks. Over time, I’ve learned to embrace my strengths—vision, momentum, and execution—and let my team cover the areas where I’m weaker. 

My biggest win has been learning to let go of control and trusting my team. They rely on my strengths, and I rely on theirs.

Accessibility improves usability for everyone. I think institutions like banks could benefit from trying out different accessibility exercises, such as mouse-free days or navigating apps blindfolded with a screen reader. 

It’s all about understanding how others experience the world and learning from that. I shared these ideas with NatWest, and they were really receptive.

We move at an extreme pace—we call it "relentless execution." We hold each other accountable. My CTO, who’s had multiple successful exits, helps keep me on track, and the accountability is crucial for managing ADHD. It’s about leveraging each person’s strengths and pushing each other forward.

The NatWest Accelerator has been a game-changer. Unlike other accelerators focused solely on tech or engineering, NatWest brings together a diverse group of founders. That diversity is invaluable. It’s not just about learning from experts in your field; it’s about collaborating with people from completely different industries, which sparks innovation. The real value comes from the peer group.

Without a doubt, it’s the peer group. We’re all solving unique problems, but we share a common focus on execution. Comparing challenges and solutions with people from different sectors has been incredibly insightful.

Not really. I think they respect the way I work and don’t try to change me. They push me forward, which is exactly what I need. I’m a bit of a unique character in the group, but they respect my drive and focus.

I’d tell myself to "kill your ego," validate everything before you build it, and move faster. Don't be afraid of owning a space and competing on a global stage. And most importantly, don’t view anything as a failure. As Bob Ross would say, they’re just “happy little accidents.”