Grow with confidence

We're backing your start-up with ITV

Get started with our start-up account today

When you bank with us, you’re getting more than just an account. You’ll get 

  • Free banking for the first 18 months.
  • Free access to the UK's best bookkeeping software for SMEs,* FreeAgent as long as you retain your account. It could help you run your business more efficiently and stay on top of your tax. 
    *Voted the UK's best SME Accounts/Bookkeeping Software 2021, AccountingWEB Software Awards
  • Free programmes like Business Builder and access to our Local Enterprise Managers to help you take the next steps. 
  • Free access to MentorDigital which provides help and advice in employment law, HR, and health & safety. 

Get your business on TV

We’ve partnered with ITV to help champion small businesses of all shapes and sizes. How could ITV Backing Business help you?

How could ITV Backing Business help you?

Match funding for what you spend on advertising

ITV are offering matched funding for eligible businesses towards advertising time for your campaign. They’ll match what you pay, effectively doubling your budget. 

Extra creative help

ITV could also offer creative support for your campaign, at an extra cost.

If you’ve never advertised on TV before this could be a great way to get started and expose your business to a huge audience. 

Are you eligible?

Find out if you can get involved by checking out ITV’s main eligibility criteria. You’ll need to:

  • be new to TV advertising (or have not done any in the last 2 years)
  • have at least £20k to spend on advertising
  • pass a brand review process, run by ITV Commercial Directors – they look at stuff like brand fit, your future plans and ability to scale media investment
  • report to ITV on agreed KPIs for the campaign within a particular timeframe
  • have everything in place to ensure your business can meet the demand that a TV advertising campaign will generate

Here's what to do next

ITV will use any details you send them to review your application and get in touch with more info.

Take your business further, faster

Want to scale your business? The free NatWest Accelerator programme could help you do more. It’ll empower and support you to reach your goals with one-to-one coaching, a programme of thought leadership and events, access to a peer network, focussed help from experts and modern co-working spaces that you can use. Want to find out more about how you can get involved?

See some of our NatWest business customers in action in a series of mini-documentaries broadcast on ITV. Watch Alison Hammond spend a day as an intern with them to find out more about them and how they're growing their businesses.


Amarachi set up her chocolate making business 6 years ago, with a passion for flavour and the goal of better ethics behind chocolate production. Join Alison as she finds out more about the bean to bar process, and what drives Lucocoa’s mission for fairness.

Nonsensical Media

Olly’s always been into film and video making. When he spotted that his passion could become a job, he set up social media agency 'Nonsensical' who specialise in building inclusive communities on Social Media. Alison discovers how they made a passion their business.