The fact the team has continued to help girls flourish throughout the pandemic is her proudest business moment to date, says Hélène.
GIC aims to engage a minimum of 1,000 girls every year in an effort to help address the gender gap in the tech sector and to sustain girls’ interest in tech activities and STEM-related careers – and Covid-19 hasn’t slowed this ambition down.
“Our plan is to reintroduce girls to enrichment opportunities in the areas of coding, physical computing, robotics and 3D printing that have been severed by Covid-19 restrictions,” Hélène explains. “This will give them the tools to come back better, filling the recent gaps in their education and development. We want to reconnect them to a network and to help them benefit socially and mentally from purposeful and engaging tech activities.”
Hélène’s essential advice for other women looking to launch their own business is to never forget their purpose: “There will be many ups and downs, and what makes you rise during these down moments is when you remember why you started your business.”
She says she is “very proud” to be part of the bank and Getty Images’ Female Focus initiative, and that it is a “great honour” to be featured alongside “such an inspiring group of female leaders.
“Being part of the initiative is an excellent way to help further highlight and address two significant issues: female under-representation in STEM and waste reduction, which are both central to Girls Into Coding and Green Green Technology respectively.”