There are obvious environmental benefits. For many customers the environment is a huge purchase factor. For the UK to achieve its environmental targets, we need micromobility.
We are seeing an encouraging mode shift, away from more polluting forms of transport, with 55% of scooter riders replacing taxi and car journeys, and a third replacing journeys that may have been made on public transport. That’s key when we think about a multimodal future for micromobility.
E-bike uptake is also rising, but attracts an older, more affluent, male demographic. This is partly because of misconceptions about e-bikes.
Most people don’t know what an electric bike is, how it works, and how it can benefit them. Because of that many people focus on the negatives: they see it as cheating. This is why we launched our electric bike trials scheme, which is an opportunity for people to experience e-bikes firsthand.