Business management

IWD24: Business growth explored by female entrepreneurs

The Toolkit for Successful Business Growth event was hosted by Farringford Legal.

Over 50 female business leaders and funding experts attended the Toolkit for Successful Business Growth event at NatWest in London recently.

They concentrated on inspiring each other to network generously and learn about funding advice for female founders. The event was hosted by Farringford Legal and helmed by founder Sarah-Jane Butler.

Generous networking

Jane Adley, NatWest Director of Communications for C&I led a discussion on the power of networking for female founders with panellists Vanessa Vallely OBE, MD of WeAreTheCity; Rory Underwood MBE DL, Founder & CEO of Wingman and Maxine Laceby, the Co-founder of Absolute Collagen.

Clarifying the importance of networks and ‘generous networking’, Vanessa said: “It’s fundamental to meet people who are going through the same things. Not everyone enjoys it, but the skill of networking can be learned. Think about being what I call a ‘connect-preneur’ “.

On that theme, Rory pointed out that it’s really important to get the most out of networking and to do that you must “understand your own story”. While Maxine said: “Successful entrepreneurs tend not to feel fear, I had no choice but to jump in”.

Investment readiness

While funding experts Roxanne Goodman, Founder Female Founder Finance and Christopher Hill, MD Edenbase spoke to Yvonne Greeves, NatWest Director of Women in Business, about what investors are looking for.

Christopher laid out what businesses should present to an investor. A deck of no more than 10 slides containing:

  • What is the problem?
  • Why does it need solving?
  • Why are you the people to solve it?

Roxanne said: “Make sure you have a good foundation before you scale your business and back yourself – your business is your purpose”.

Speakers and panellists on the night included Robert Begbie, CEO Commercial & Institutional non-ring fenced bank & CEO, NatWest Markets; Roni Savage the CEO & Founder of Jomas Associates and Pinky Lelani, CBE DL, Founder & Chair Women of the Future Programme.


To find out more about how NatWest offers expertise and tangible support to inspire inclusion for female founders visit our Women In Business page.

This material is published by NatWest Group plc (“NatWest Group”), for information purposes only and should not be regarded as providing any specific advice. Recipients should make their own independent evaluation of this information and no action should be taken, solely relying on it. This material should not be reproduced or disclosed without our consent. It is not intended for distribution in any jurisdiction in which this would be prohibited. Whilst this information is believed to be reliable, it has not been independently verified by NatWest Group and NatWest Group makes no representation or warranty (express or implied) of any kind, as regards the accuracy or completeness of this information, nor does it accept any responsibility or liability for any loss or damage arising in any way from any use made of or reliance placed on, this information. Unless otherwise stated, any views, forecasts, or estimates are solely those of NatWest Group, as of this date and are subject to change without notice. Copyright © NatWest Group. All rights reserved.

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