Arthur Online was launched in 2015; the property management software provider supports the management of over 70,000 ‘units’ in over 30 countries and has recorded 100% growth in revenue year on year for the past three years. Its employee numbers have grown from around 10 to 50.
“It’s getting harder to reach 100% growth levels each year but fundamentally our rise has been about people and culture,” says co-founder and chief financial officer Rochelle Trup.
It follows the objective and key results (OKR) management strategy, which aims to connect company, team and personal goals to measurable results.
“It’s about having a long-term plan and working out how every member of our team will work towards achieving our goals – whether that relates to revenue growth or increasing users,” explains Trup. “It has to be broken down into what executives have to do year on year and what individual teams have to do on a quarterly basis to help us reach that annual target. Having monthly meetings in which staff are encouraged to share ideas with management also helps create an entrepreneurial and aspirational environment.”
Securing finance has also been important in the group’s rise, with two major raises in the last three years from investors such as the London Business School’s E100 private angels club and family offices.
“Our first raise was more about developing our technology, and the second, last year, was about sales and marketing to scale further,” says Trup. “We’ve picked Australia and South Africa to grow in this year. It’s about selecting bite-size targets and focusing on them.”
Trup believes the ‘technology strain’ has been the firm’s greatest barrier to growth. “Some of our bigger clients have asked us to develop bespoke services, which is fantastic, but others wanted us to make so many changes that we had to say no,” she explains. “You can go down a number of channels when you grow quickly, and you need to decide firmly which will benefit your business and which won’t.”