Business management

Mastering Your Money: financial planning and creating targets

Join Holly Tucker and guests, including Rebecca Honeywell-Ward, founder of Honeywell Biscuit Co, Clare Seal, founder of the Financial Wellbeing Forum and FreeAgent’s Matt Perkins, to find out how you can build real purpose into your future business plans.

18 May 2021 . 3 min read

As society increasingly looks to businesses to address social, economic and environmental issues, demonstrating and sustaining a clear purpose will be an essential focus for businesses of the future. But how do you bring vision, purpose, and planning together? Can you measure purpose, as much as you measure profit – and if so how?

Mastering Your Money Instagram Live

In this episode of NatWest and Holly Tucker’s Mastering Your Money Instagram Live series, Holly Tucker MBE, founder of Notonthehighstreet and Holly & Co, welcomes guests to break down the meaning and practical implications of purpose.

Rebecca Honeywell-Ward, founder of Honeywell Biscuit Co, and her team create handcrafted biscuits and baking kits from their bakery in the heart of the Northamptonshire countryside. The team has a clear commitment to reducing waste – not only their own packaging, but the ingredients and items used and bought – and a donation from every sale goes to Farm Africa, a charity committed to empowering women and sustainable farming in East Africa. Honeywell-Ward will be talking about her own financial journey running a purpose-led – and profit-making – small business.

Planning and vision sit hand in hand for a thriving business, but so often they are seen as separate. In this session, I can’t wait to bring both together and empower small business founders with insights from the experts

Holly Tucker

Founder, Notonthehighstreet and Holly & Co

Clare Seal founded the Financial Wellbeing Forum to address a need for “realistic, emotionally intelligent financial wellbeing conversation”. She overcame her own experiences of personal debt and now works with businesses to help educate and support their teams and customers in finding financial wellbeing. Seal will be taking a look at the ups and downs of setting financial and performance targets for your business; how they can help track and drive success, how they can both motivate and demotivate, and what alternative ‘success’ measures might be worth tracking.

Matt Perkins, senior manager, partnerships, at award-winning small business accounting software provider FreeAgent, will be sharing his tips to help small businesses keep on top of their finances. He says: “Financial planning is probably the least exciting but most important aspect of starting and growing a business successfully, and it’s absolutely crucial to set, and keep a handle on, key financial targets for your fledgling enterprise. I’ll be giving some valuable tips and pointers to make this aspect as painless but effective as possible.”

“Planning and vision sit hand in hand for a thriving business, but so often they are seen as separate,” adds Tucker. “In this session, I can’t wait to bring both together and empower small business founders with insights from the experts and share the tools that can help navigate the journey.”

Join Holly Tucker and guests live at 2pm on 26 April – and keep an eye out for sessions running in the coming months. Instagram @hollytucker

This material is published by NatWest Group plc (“NatWest Group”), for information purposes only and should not be regarded as providing any specific advice. Recipients should make their own independent evaluation of this information and no action should be taken, solely relying on it. This material should not be reproduced or disclosed without our consent. It is not intended for distribution in any jurisdiction in which this would be prohibited. Whilst this information is believed to be reliable, it has not been independently verified by NatWest Group and NatWest Group makes no representation or warranty (express or implied) of any kind, as regards the accuracy or completeness of this information, nor does it accept any responsibility or liability for any loss or damage arising in any way from any use made of or reliance placed on, this information. Unless otherwise stated, any views, forecasts, or estimates are solely those of NatWest Group, as of this date and are subject to change without notice. Copyright © NatWest Group. All rights reserved.