Grow with confidence

NatWest and ITV are Backing Business

Grow with confidence with  NatWest 

We could make it easy to do business by:

  • helping you manage your money better with our banking tools like our mobile app and accounting software 
  • supporting you to start or grow sustainably with courses, events, and useful tools through our programmes like Business Builder
  • connecting you to experts and specialists like relationship managers and business coaches, or online help from Mentor Digital

See our business accounts and what else you get

When you bank with us, you're getting more than just a bank account. 

Get your business on TV

We’ve partnered with ITV to help champion small businesses of all shapes and sizes.

How could ITV Backing Business help you?

Match funding for what you spend on advertising

ITV are offering matched funding for eligible businesses towards advertising time for your campaign. They'll match what you pay, effectively doubling your budget. ITV could also offer creative support for your campaign, at an extra cost. 

If you’ve never advertised on TV before this initiative could be a great way to get started and give your business exposure to a wider audience.

Extra creative help

ITV could also offer creative support for your campaign, at an extra cost.

If you’ve never advertised on TV before this initiative could be a great way to get started and give your business exposure to a wider audience.

Are you eligible?

Find out if you’re eligible by checking out ITV’s main eligibility criteria. You’ll need to:

  • be new to TV advertising (or have not done any in the last 2 years) 
  • have at least £20k to spend on advertising
  • pass a brand review process, run by ITV Commerical Directors each week - they look at stuff like brand first, your future plans and ability to scale media investment
  • report to ITV on agreed KPIs for the campaign within a particular timeframe 
  • have everything in place to ensure your business can meet the demand that a TV advertising campaign will generate 

Interested? Here's what to do next

If this sounds like you, select the link below to contact ITV by email, including your name and contact details. It’s also worth checking out their full eligibility criteria too. Then you can add a few details about your business and any ideas for your TV advertising campaign, if you have some.

ITV will use any details you send to them to review your application and get back in touch with more information.

ITV Backing Business is an ITV initiative. No funding is provided by NatWest Group. Offer can be withdrawn at any time. ITV's eligibility criteria apply. For more on how your data may be processed see ITV’s privacy policy.

Meet the businesses featured in our TV mini-series

See some of our NatWest business customers in action in a series of mini-documentaries broadcast on ITV. Watch Alison Hammond spend a day as an intern with them to find out more about them and how they're growing their businesses.

Jess's Ladies

Jess and her family have run their farm for three generations. Alison is their intern for the day and finds out about the changes they made to secure their future.


Sleepeezee have been making mattresses for nearly 100 years and has a real family feel. Alison became part of that for the day and finds out how they've managed to stay together through some tough times.

Business banking is available to eligible customers who are over 18 and have the right to be self-employed in the UK.

Accounting software that works

We want to make accounting easier for everyone. Our business accounts now come with FreeAgent software, used by over 100,000 small businesses, which helps you to manage and track your business finances. It can help you to stay on top of your cash flow too, which is always handy.

Build your business with our online tools

We’re experts in growing businesses and Business Builder could help you take your business further. A digital tool that could help you validate an idea, find new customers or explore funding opportunities to scale, there’s also a community, events and support available online 24/7.

Specialist support from experts

Mentor's like having a team of experts who are there for you and your business in your back pocket. There's digital help in the form of tools, resources and calculators covering all sorts of sectors, from HR to health and safety and employment law so they can help you learn a lot. Fees may apply.