The team wanted to tackle the external and internal factors that can prevent young women from entering into their desired fields. Driven by a belief in the power of creative projects to fuel social change, they began working with schools and after-school clubs to deliver a programme to creatively engage girls aged 13 to 17.
“We say that Sisterhood is where all our young women and girls can design their place in the world,” Saraogi says. “We want to give girls the creative tools and confidence to bring their ideas to life, and help them tackle issues that directly affect their everyday lives, whether that’s body image and representation of young girls in the media, online safety, or public sexual harassment. The projects then focus on creating a solution to these issues that will not only make their own lives better, but will have a ripple effect for their wider community.”
Over a minimum programme length of 15 weeks, groups are taken from a discovery and planning process all the way through to the creation of a minimum viable product, whether that be a documentary film, book or any other creative endeavour. “Each part of the programme involves key tasks from prototyping to pitching, to applying creative problem-solving – which help the girls develop transferable skills to take forward into any field they choose,” says Thomson.