In this module you’ll explore:

• What problem or need are you addressing?
• How big is the problem or need you are trying to solve?
• What is value proposition?
• What benefits do you deliver to your customers?

Start by downloading and saving the workbook (PDF 1.1MB) and use it throughout the module to write notes, reflect on the key points and take time to answer the questions for your own business.

Developing a successful business is no easy feat, but understanding the problem or need that you are solving will allow you to focus on the right things and the right customers. Watch the first video to understand more about why it’s important to ‘fall in love with the problem, not the solution’ and hear from some entrepreneurs about their experiences.

In chapter two, we’re going explore more about what a value proposition actually is and get you to think about what pain relievers or gain creators you’re delivering to the customer through your product or service.

In the last chapter of this module, we’re going to look at why understanding your value proposition is so important and how it can help to inform many decisions within your business. It’s also an opportunity for you to reflect on what you’ve learned during this module, write a value proposition statement for your business, and think about any key actions that you will apply to your business.

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