In this article we’ll look at how to define your value proposition.

We’ll cover:

• Focusing on the problem and knowing your customers
• The pain you remove and the gain you bring
• How to clearly express what your business offers

Lots of people have a business idea and work backwards to find their customers. A better way is to start with a real-life customer problem or need and build your solution from there. Watch this video to see why it’s important to ‘fall in love with the problem, not the solution’ and hear from fellow entrepreneurs about their experiences.

In this video we’ll explain what a value proposition is and how to go about creating yours. We’ll get you thinking about your target audience and the ‘pain relievers’ and ‘gain creators’ you bring to your customers.

Lastly, we’ll help you write your value proposition statement and share some tips on features, benefits and emotions. This will help you set yourself apart and clearly express what your business offers.  We’ll also explore how you can use your value proposition to inform decision making and take your business forward.

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