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What’s your value proposition?

In this article we’ll look at how to define your value proposition.

We’ll cover:

  • Focusing on the problem and knowing your customers
  • The pain you remove and the gain you bring
  • How to clearly express what your business offers

Fall in love with the problem

Lots of people have a business idea and work backwards to find their customers. A better way is to start with a real-life customer problem or need and build your solution from there. Watch this video to see why it’s important to ‘fall in love with the problem, not the solution’ and hear from fellow entrepreneurs about their experiences.

What is a value proposition?

In this video we’ll explain what a value proposition is and how to go about creating yours. We’ll get you thinking about your target audience and the ‘pain relievers’ and ‘gain creators’ you bring to your customers.

Writing your value proposition

Lastly, we’ll help you write your value proposition statement and share some tips on features, benefits and emotions. This will help you set yourself apart and clearly express what your business offers.  We’ll also explore how you can use your value proposition to inform decision making and take your business forward.

Discover how to create your value proposition

Determine what the value proposition of your business is. Learn how to write a proposition statement and find out what need your business provides.

Disclaimer - © Strategyzer AG The makers of Business Model Generation and Strategyzer. The original work can be found here https://www.strategyzer.com/canvas/business-model-canvas This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

This material is published by NatWest Group plc (“NatWest Group”), for information purposes only and should not be regarded as providing any specific advice. Recipients should make their own independent evaluation of this information and no action should be taken, solely relying on it. This material should not be reproduced or disclosed without our consent. It is not intended for distribution in any jurisdiction in which this would be prohibited. Whilst this information is believed to be reliable, it has not been independently verified by NatWest Group and NatWest Group makes no representation or warranty (express or implied) of any kind, as regards the accuracy or completeness of this information, nor does it accept any responsibility or liability for any loss or damage arising in any way from any use made of or reliance placed on, this information. Unless otherwise stated, any views, forecasts, or estimates are solely those of the NatWest Group Economics Department, as of this date and are subject to change without notice.

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