Business builder

Value proposition

In this module you’ll explore:

  • What problem or need are you addressing?
  • How big is the problem or need you are trying to solve?
  • What is value proposition?
  • What benefits do you deliver to your customers?

Start by downloading and saving the workbook (PDF 1.1MB) and use it throughout the module to write notes, reflect on the key points and take time to answer the questions for your own business.

Falling in love with the problem?

Developing a successful business is no easy feat, but understanding the problem or need that you are solving will allow you to focus on the right things and the right customers. Watch the first video to understand more about why it’s important to ‘fall in love with the problem, not the solution’ and hear from some entrepreneurs about their experiences.

What is a value proposition?

In chapter two, we’re going explore more about what a value proposition actually is and get you to think about what pain relievers or gain creators you’re delivering to the customer through your product or service.

Why is understanding your value proposition important?

In the last chapter of this module, we’re going to look at why understanding your value proposition is so important and how it can help to inform many decisions within your business. It’s also an opportunity for you to reflect on what you’ve learned during this module, write a value proposition statement for your business, and think about any key actions that you will apply to your business.

Download our workbook

Value Proposition workbook (PDF 1.1MB)

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This material is published by NatWest Group plc (“NatWest Group”), for information purposes only and should not be regarded as providing any specific advice. Recipients should make their own independent evaluation of this information and no action should be taken, solely relying on it. This material should not be reproduced or disclosed without our consent. It is not intended for distribution in any jurisdiction in which this would be prohibited. Whilst this information is believed to be reliable, it has not been independently verified by NatWest Group and NatWest Group makes no representation or warranty (express or implied) of any kind, as regards the accuracy or completeness of this information, nor does it accept any responsibility or liability for any loss or damage arising in any way from any use made of or reliance placed on, this information. Unless otherwise stated, any views, forecasts, or estimates are solely those of the NatWest Group Economics Department, as of this date and are subject to change without notice.

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