Business builder

Revenue streams

In this module, you’ll explore:

  • Different types of revenue models
  • The different revenue streams within your business
  • Different types of pricing

Start by downloading and saving the workbook (PDF 2.1MB) to your computer to use throughout the module, capturing any key takeaways and completing the exercises at the end of each chapter.

Why is understanding your finances important?

In the first chapter, we’ll start by looking at what revenue models, revenue streams and pricing models are, then look at some commonly used revenue models within the business world to help you identify and challenge your own approach.

Identifying your revenue streams

Following on from the last chapter, we’re now going to explore revenue streams to understand how you already do or can generate sales from each of your customer segments. Use your workbook to help you identify each revenue stream – and don’t forget to keep a note of any assumptions you’ve made so you can continue to test and validate these with your customers.

Pricing models

Now that you have an idea of who your customer is and how they behave, you can start to think about your pricing for each customer segment and whether you wish to adopt different pricing models within each revenue stream. In the final chapter of module two, we’ll explore different types of pricing models and three different approaches to determining pricing for each of your customer segments.

Download our workbook

Revenue Streams workbook (PDF 2.1MB)

This material is published by NatWest Group plc (“NatWest Group”), for information purposes only and should not be regarded as providing any specific advice. Recipients should make their own independent evaluation of this information and no action should be taken, solely relying on it. This material should not be reproduced or disclosed without our consent. It is not intended for distribution in any jurisdiction in which this would be prohibited. Whilst this information is believed to be reliable, it has not been independently verified by NatWest Group and NatWest Group makes no representation or warranty (express or implied) of any kind, as regards the accuracy or completeness of this information, nor does it accept any responsibility or liability for any loss or damage arising in any way from any use made of or reliance placed on, this information. Unless otherwise stated, any views, forecasts, or estimates are solely those of NatWest Group, as of this date and are subject to change without notice. Copyright © NatWest Group. All rights reserved.

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