“Our products have been rated as a Class I medical device by the Medicines and Healthcare Products Regulatory Agency (MHRA). There are competitors in our market, but they don’t have the same background credentials we have, so that has definitely given us an advantage.
“We’ve developed an ecosystem of products for smartphones, tablets, monitors, laptops and now lighting products and glasses, too. By doing that, we’ve been able to increase our average order, because customers often have multiple devices.
“Also, we appeared on Dragons’ Den in July 2021, and had two dragons competing for our business. For the UK market, there are immediate trust signals from that, which have really allowed us to scale our marketing.”