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Business management

GEM report shows AI is reshaping entrepreneurship

The Global Entrepreneurship Monitor (GEM) sponsored by NatWest has been 25 years in the making.

UK entrepreneurs as resilient as ever

The latest Global Entrepreneurship Monitor (GEM) shows that over one third of working-age adults are engaged in or planning to start a business, the highest level since this monitoring began.

This speaks to the enduring ambition and adaptability of the UK’s entrepreneurs, even in the face of economic uncertainty. There was also a rise in activity among women, young people, ethnic minorities and immigrants.

The Global Entrepreneurship Monitor (GEM) report

The GEM report measured activity in 2024 (PDF, 2MB) 

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The report makes clear barriers remain – especially in access to finance and support for scaling businesses. Artificial Intelligence, the special topic of this year’s report, is reshaping the entrepreneurial landscape. While optimism is high among growth-oriented entrepreneurs, the report shows that we must ensure that all business owners – regardless of background – can harness its potential.

Entrepreneurship is not only a driver of innovation and growth, but a vital force for resilience and regeneration in communities across the country. Our Accelerator is aiming to be the biggest community of entrepreneurs in the UK, driven by our innovative new NatWest Accelerator app. 

To read and download the report in full click here.

Join the NatWest Accelerator, the UK’s largest community of entrepreneurs today.

Find out more and download the app here.

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This material is published by NatWest Group plc (“NatWest Group”), for information purposes only and should not be regarded as providing any specific advice. Recipients should make their own independent evaluation of this information and no action should be taken, solely relying on it. This material should not be reproduced or disclosed without our consent. It is not intended for distribution in any jurisdiction in which this would be prohibited. Whilst this information is believed to be reliable, it has not been independently verified by NatWest Group and NatWest Group makes no representation or warranty (express or implied) of any kind, as regards the accuracy or completeness of this information, nor does it accept any responsibility or liability for any loss or damage arising in any way from any use made of or reliance placed on, this information. Unless otherwise stated, any views, forecasts, or estimates are solely those of NatWest Group, as of this date and are subject to change without notice. Copyright © NatWest Group. All rights reserved.

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