How to: shoot your own video content
From product launches to how-to guides, the right video can reach remote audiences and make a lasting impact.
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Connect with your customers
Use social media channels
Having a page for your business on social media channels can help get your business content out to your customers.
Share updates
Share important information with your customers such as opening hours, new pick up or delivery services or special offers. Or simply let customers know what are your most popular products or services. Emails, social media and updates on your website are all good ways to share your news.
Answer questions
Let customers know that they can call, email or message you with questions or to place an order.
Post creative content
Keep your business front of mind with customers by posting content regularly. Consider ‘how-to’ videos or behind the scenes photos that show day-to-day business life. You can also show your customers new things that you’ve done to show you’re taking Covid-19 precautions seriously.
Learn more about your customers with Business Builder
Sign up to Business Builder for free digital learning modules. Use the customer development section to help you understand your key customer groups and what you can offer them.
Take your business online
Another way to connect with your customers is through your own website. If you don’t already have one, then our guide takes you through the basics and beyond, from building a website to creating a marketing strategy or running an online event.
Examples of how some businesses are generating new business
These examples are for information purposes only and should not be considered as advice or recommendations for your business.
Offer discount, promotions or gift cards
If you're looking to generate interest in your business consider offering discounts, promotions or gift cards on future visits.
Online purchases
If you don’t have one already, you might be thinking about setting up an online shop or e-commerce solution so that customers can shop online 24/7. See our full guide on how to make your business more digital.
Takeaway, curbside pick-up or click and collect
These options could be a great way for your business to develop. If this is something that works for the type of business you have then you’ll need to let customers know how they can contact you to place orders. You could promote your service on social media, along with your contact information and times when you accept orders.
Online food ordering
Restaurants and cafes can use food delivery apps as quick routes into online ordering. Or use templating websites to quickly create a website that can take orders.
Virtual consultations
If you offer a personalised product or service, try hosting consultations over video chat to expand your reach.
Streaming classes and routines or how-to videos
This can work well for fitness and recreation businesses, with the streaming of exercise classes and personal training sessions. Restaurants and cafes can live stream classes for making their most popular dishes.
How to: run an engaging online event
From working out what you’re trying to achieve to following up for feedback afterwards, here’s our guide to running a successful virtual event.
Business Builder workshop: understanding your customer
Join our free online session to find out more about your customers and how to make your business relevant to their needs. You’ll get a greater understanding of who your customers are and what they want.
Midlands, South West and Wales
Take your business online
Another way to connect with your customers is through your own website. if you don’t already have one, then our guide takes you through the basics and beyond, from building a website to creating a marketing strategy or running an online event.
