As a Premier customer, you will qualify for an additional reward. With Life Insurance or Life Insurance with Critical Illness, get 10% off your premium. With Over 50s Life Insurance, get up to 10% more cover or up to 10% off your premium, depending on how you choose to quote.
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Premier
Life Insurance, for you and your loved ones
Life Insurance is provided, underwritten and administered by Aviva Life & Pensions UK Limited – only available to residents of the United Kingdom. Exclusions and eligibility criteria apply to this product. Please read this important information: Insurance: Important Information (PDF, 30 KB) or request a paper copy before you explore your life insurance options.
Life Insurance
Life Insurance pays out a sum of money if, while you’re insured, you die or are diagnosed as terminally ill. The payment could help clear a mortgage or provide financial support for your family.
Choose the amount of cover you need, how long it will last and whether the policy covers you or you and your partner.
Available to customers aged 18 to 77 at the time of applying. Critical Illness Cover can only be purchased with a Life Insurance policy.
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Over 50s
Over 50s is a single-person life insurance policy for people aged 50 to 80.
Choose the amount of cover you want or the amount you would like to pay each month. You can hold more than one Aviva Over 50s life insurance policy with us, provided your combined monthly premiums do not exceed £100.
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When life insurance may be relevant
Life insurance can help protect the financial position of the people who matter to you. It may be relevant whether you are building your financial commitments, supporting a family or considering the legacy you want to leave.
Life Insurance is available to customers aged 18 and over. You can also consider adding Critical Illness Cover, which covers 52 illnesses.
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Why consider life insurance?
If you die while covered, life insurance can provide a lump sum to help your family manage financial commitments such as:
- Mortgage or rent payments
- Household bills
- Childcare and everyday living costs
- Outstanding debts or other financial commitments
It could provide financial support for the people who depend on you at a difficult time.
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When might you review your life insurance needs?
Your protection needs may change as your personal and financial circumstances evolve. You may want to review life insurance when you:
- Buy a home or take out a mortgage
- Take on significant borrowing or other financial commitments
- Move home
- Get married or enter a long-term partnership
- Have children or other dependants
- Experience a change in your health
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Average Pricing Table
Illustrative quotes only - not a quote or recommendation.
Key notes:
- Figures shown are based on historic Aviva data for single-policy, non-smoker, non-related customers and are provided for general information only. Actual price, term and cover may differ based on personal details, health and underwriting.
- This table provides a general, high-level illustration of typical insurance premiums, terms and cover amounts. It must not be used to suggest whether life insurance is suitable for a customer or whether they should proceed.
- It does not take account of personal circumstances, exclusions, health conditions, or alternative options such as not taking cover.
January-September 2025 figures.
The Aviva DigiCare+ app is provided by Square Health and the services are provided by Square Health, and a few carefully selected providers. You’ll get full details of how to download the app if you take out life insurance.
The app and services are non-contractual benefits that Aviva can change or withdraw at any time. Terms & conditions and privacy policy apply, and can be viewed within the app. Residency restrictions apply.
Unlimited 24/7 Digital GP
Quick access to unlimited digital GP consultations with a private UK registered GP, available 24/7, 365 days a year to you, your partner and children up to age 18 (or 21 if they’re in full time education)
Second Opinion Service
Access to an expert second opinion and treatment recommendation following a recent diagnosis, from a UK-based consultant.
Mental Health Support
Help and support for a wide range of mental health conditions, with quick access to qualified therapists via video or telephone consultations.
Nutritional Support
Expert nutritional advice and guidance on how to improve your eating habits as part of a healthy lifestyle.
Personal Training Service
Access to personal trainer consultations and a personalised fitness plan, to help set your fitness goals and talk through any challenges.