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High earners reveal financial goals and aspirations

We surveyed 2,000 high-earning individuals to uncover their financial aspirations, lifestyle goals, investing trends, and more.

UK’s high earners get future-ready

As life expectancies increase as outlined by the ONS in their Past and projected period and cohort life tables, high-earning individuals may be getting future-ready with a diverse range of financial and lifestyle goals.

That’s according to our survey, which sheds light on their aims and priorities for the years ahead.

From health and wellbeing to early retirement planning and financial independence, our research reveals how high earners are looking beyond the here and now. We also review their top sources of financial advice, plus saving and investment trends.

Top financial aspirations in 2025

1. Achieving long-term financial security

Almost half (47%) of high-earning individuals want to put themselves on a sure financial footing.

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2. Planning for a comfortable retirement

Some 40% are looking at how much they should be saving for retirement, with an average desired pot of £3.18m.

Many are focusing on early retirement planning too, with an average desired retirement age of 60.5 years.

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3. Diversifying investments for long-term growth

Nearly a third (29%) are considering what to invest in, to diversify right now and in the future.

Meanwhile, real estate investments (27%), supplemental income streams (25%), and building a financial legacy for loved ones (24%) are other examples of their financial goals.

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Key lifestyle goals and priorities

Along with their personal financial goals, higher earners have plenty of lifestyle aspirations:

1. Spending more quality time with loved ones

Over three quarters (76%) would like to maximise their time with family and friends, while 24% want to leave a financial legacy for those most important to them.

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2. Enhancing health and wellbeing

Some 60% are aiming to take good care of their body and mind. Similarly, over a third (39%) want to pursue passion projects or hobbies.
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3. Travelling more frequently and in greater comfort

Half (50%) of respondents are hoping to see more of the world. Explore the travel benefits of our Premier Reward Black current account. Eligibility criteria and a £36 monthly fee apply.

A more luxurious standard of living (46%), professional development and career advancement (45%), and greater day-to-day freedom and flexibility (43%) are other key lifestyle priorities.

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Main sources of financial advice

When setting long and short-term financial goals, higher earners are willing to seek advice from different sources.

Perhaps unsurprisingly, 82% are influenced by financial advisers. More than a third (37%) speak to them weekly, while 26% do so quarterly. However, partners (83%) are their main financial influence. Personal values and beliefs (80%), financial news/media (69%), and children (53%) also score strongly.

After deciding how to create a financial plan, most high earners review it at least once every six months (39%) or monthly (36%).

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Financial concerns cast a shadow

With the economic outlook uncertain, high earners are concerned about a variety of financial headwinds. The main risks to their financial management and goals include:

  • inflation (54%)
  • an economic slowdown (48%)
  • tax changes (43%)
  • investment losses (42%)
  • high interest rates (35%).

When it comes to financial planning and wellbeing, our statistics show balancing their lifestyle with long-term goals (18%) is the biggest challenge. It’s followed by adapting to economic changes (17%), staying disciplined with spending (14%), and keeping informed about investments (13%).

Age, gender and regional differences

For high earners, financial aspirations and ideas of what to invest money in can depend on their life stage, gender, and where they live.

Read the Strive Report in full

Find out more about the financial goals, lifestyle aspirations and economic concerns of high earners in our full report. Explore saving trends, financial advice preferences, and more.