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NatWest Offers 18-25 Year Olds a Chance to Customise their Account with a Range of Money Saving Benefits
(31 July 2006)

Today sees NatWest launch Advantage Blue, a package of money saving benefits (worth 210) that can be bolted on a customer's current account. Advantage Blue is a new option for customers wishing to enhance their account with a range of great money saving benefits that excludes any form of credit.

Appealing primarily to 18-25 year olds, the features of Advantage Blue have been specially selected to offer realistic opportunities to save money, whether they are larger one off purchases or smaller, more frequent ones. Benefits, such as mobile phone and travel insurance, young persons railcard and discounted cinema and concert tickets, have all been specially selected as having the most relevance to this particular customer group.

Mobile phone insurance, for example, has never been more vital as mobile phone theft has risen 190% in recent years, with one third of all robberies now involving only a mobile phone. As the victims of this kind of theft tend to be younger than victims of other types of crime, this feature is expected to prove very popular with Advantage Blue customers.*

Brits are spending more at the cinema in recent years than ever before. 'Pirates of the Caribbean: Dead Man’s Chest' took 13.7 million on its opening weekend, just short of the UK record. Clearly, the silver screen is as popular as ever, especially with those under the age of 24 as they are most likely to visit the cinema. With 50% going once a month or more, Advantage Blue's 2 for 1 cinema card and vouchers will help cut the cost of entertaining nights out for many young film buffs.**

Customers do not need to make use of every single Advantage Blue feature to save money, using the mobile phone insurance and cinema membership alone will save them over 140.

For a monthly subscription of 6, customers can have Advantage Blue added to their current or step account.

Helen Page, Marketing Director, NatWest, commented: "Advantage Blue is a truly unique product for young adults. Only features most relevant to this particular age group have been selected to ensure customers benefit from money saving opportunities throughout the year. Also, as credit related features are excluded, access to this great range of money saving offers is open to all."



BenefitsValue up to
The choice of either:
Mobile Phone Insurance71.00
OR
Car Breakdown Cover37.00

2 for 1 annual cinema membership card and independent vouchers72.00
Travel Insurance – single European trip, for a maximum of 2 weeks19.99
10% off Car Insurance57.00
Young Persons Railcard20.00
25% off top gigs and shows30.00
10,000 worth of Accidental Death Cover12.00
Total Value: 281.99
Total saving minus Subscription: 209.99

Notes to Editors:

  • The subscription for Advantage Blue is 6 per month. There is a 14 day cooling off period, after which customers must maintain subscription for 6 months
  • Advantage Blue is not an account in its own right, and as such, there is no credit scoring
  • *Mobile phone theft - Office of National Statistics 2006
  • **Social Trends - Office of National Statistics 2006
  • NatWest is the only high street bank to offer a package of benefits specifically targeted at 18-25 year olds, although customers who fall outside this group could also benefit from Advantage Blue
  • To find out more customers can visit any branch, call us on 0800 200 400 or visit www.natwest.com