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Press Room

NatWest launches NatWest One microsite
(30 October 2002)

NatWest has launched a new microsite, www.natwest.com/one which promotes NatWest One, the current account mortgage that combines loans, overdrafts and savings in the same account.

Created by Zentropy Partners (UK) in conjunction with NatWest, the site gives users access to calculators, which illustrate the savings that can be made by switching your mortgage to NatWest One, product details and information on how to apply for the mortgage.

In addition to building a microsite to support the offline marketing campaign, NatWest has launched a series of overlays and banners which will appear on key sites such as Times Online and Guardian Unlimited. For the first time, NatWest also roadblocked the Times Online site with 'Do it in one' advertising for a 24-hour period.

Commenting on the microsite, Ron Kalifa, Head of NatWest Internet Banking, said: "The launch of the NatWest One microsite and the online campaign activity that we have developed, allow us to raise and increase awareness of the NatWest One product and our profile as a mortgage provider to a wide audience.

"This campaign will also allow us to experiment further with different online advertising formats. Once again this campaign has included a number of firsts for NatWest, such as the roadblock of the Times Online website and promotion to PDAs."

Alastair Duncan, Managing Director of Zentropy Partners (UK), a leading interactive communications company, said: "The internet has now firmly established itself as a primary research tool for the financially savvy audience. Therefore, it is important that NatWest's online presence acts as a lynch pin for its traditional marketing drives. We believe that the microsite, together with the various integrated online marketing assets, specially created by Zentropy Partners, clearly demonstrates the benefits of this highly flexible financial product to NatWest's target audience."

By combining loans, overdrafts and savings on the same account, NatWest One can help customers cut their monthly interest bill. It makes savings work harder and any money put into the account when it is not in credit will reduce the interest paid and, unlike savings interest, will not be liable to tax.

NOTES TO EDITORS:

About NatWest Online Banking:

NatWest customers who want to bank online can register their interest on www.natwest.com and a user ID and password will be forwarded to them in seven days. The service is a simple, convenient and secure way of accessing your money.

About NatWest One:

Customers can also transfer any outstanding loans or credit card balances they have to their NatWest One account, so that all their borrowing is in one place, at one low mortgage-style interest rate, no matter what they use the money for.

NatWest One is also a current account, so customers get a Servicecard and cheque book, free use of all NatWest branches, use of just about every cash machine in Britain, and a monthly bank statement that shows customers exactly where they stand. Customers also have access to 24-hour telephone banking or by logging on to NatWest Online Banking.

About Zentropy Partners (UK):

Zentropy Partners is a unit of The Interpublic Group of Companies Inc (NYSE:IPG) that forms part of the McCann-Erickson WorldGroup. Zentropy Partners has offices in London, Paris, Frankfurt, Hamburg, Berlin, New York, Minneapolis, Los Angeles and Sydney, as well as a global partnership network.

Enquiries to:
NatWest Media Relations
Tel: 020 7920 5094