Exhibitions

Hints and tips for exhibiting

• Keep the stand design simple, but still get yourself noticed.
• Make the stand inviting to visitors. Don't create barriers such as raised platforms as this can intimidate people.
• Promote, Promote, Promote. Make the most of the PR opportunities that the exhibition will bring. Get your business name into the show catalogue. Write a press release. Send complimentary show tickets to existing customers to let them know you will be exhibiting
• The Exhibitors Manual is your Bible. You should receive this from the show organisers once you have booked your stand. It will provide you with all the information you need, from contractors information to recommended suppliers, build up and breakdown times, floorplans, and job lists.
• Arrive early. This will enable you to set up your stand and check everything is in good working order.
• Communicate with your staff. Keep all staff fully briefed and motivated from day one, so they know exactly what the objectives are and what their role will be.
• Communicate with visitors. Don't forget to think about how you will respond to different enquiries. You may encounter competitors, students, journalists or VIPs on your stand.
• Always over-budget. Budget 10% more than you think you need to cover the expense of exhibiting.
• Be in the right frame of mind. Get a good night's sleep beforehand. Leave socialising until the end of the exhibition.
• Get in touch. Always follow up potential customer leads made at the show.
• Evaluate the exhibition. Your first exhibition may not be amazingly successful in terms of sales leads, but the experience should be worthwhile. Learn from it.