Exhibitions

Checklist for exhibiting

• Set clear objectives for exhibiting.
• Decide which exhibition opportunity will be the best to help achieve your objectives.
• Produce a draft stand design.
• Provide the stand designer with a brief.
• Approve the final stand design.
• Book hotel accommodation and make travel arrangements for staff and equipment well in advance.
• Erect and check the stand before the exhibition opens.
• Plan publicity for your stand.
• Prepare press release and event guide entries.
• Prepare company and product brochures, business cards and flyers.
• Select and order company clothing.
• Book insurance cover.
• Order or buy stand furniture and accessories.
• Organise staff passes and badges.
• Arrange telephones, fax and plug-in points for any audiovisual equipment.
• Know the route. Plan the travel route to the exhibition for both drivers and staff using public transport. Provide maps and directions to help them get there safely.

And when it's all over:

Party hard! Organising and attending an exhibition is stressful, so relax and enjoy yourself afterwards.