Exhibitions

Exhibiting your business at a trade fair or industry show is one of the best ways of getting in front of your target audience. At these events you can launch a new product or service, conduct market research and tests, raise your company profile, find distributors and marketing partners, or simply network with other people in your industry. However, they certainly aren't cheap to do and need a lot of planning, managing and most importantly sufficient budget to do it.

Hot topic

Small firms exhibiting at international trade fairs are being warned to watch out for 'brandnappers'. The Institute of Trade Mark Attorneys is advising UK firms to register trade marks on products prior to attending international trade shows, after a recent case saw a rejected distributor attempt to register the same trade mark as the business they had hoped to work with.