Company brochures

What should be included in the design brief?

In order to ensure that your specific printing requirements are met, it is a good idea to create a brief.

• The brief should describe exactly what is required in terms that are easily understood by both the customer and supplier.
• The printing job must be specified exactly, with details regarding deadlines, quality, quantity, paper type and weight, colours, packaging, delivery and so on.
• It is especially important to consider who will read the brief, how the brief will be distributed, the end result required and the budget available.
• Every time a brief is written, it will be necessary to reconsider the price and level of quality and service required.

Time spent creating the brief is well spent, as printing errors can be costly.