Business websites

Hints and tips

  • Determine the purpose of your website. This will enable you to focus on the design and marketing of the site.
  • Very few businesses have the technological skills required to become a virtual business overnight. It is therefore essential to seek expert advice, at least in the early stages of the project.
  • If web space is to be leased, it will be necessary to check how much control the supplier retains over the site.
  • It is essential to ensure that the site does not infringe copyright laws by using graphics, photos or text that belongs to other people, without their permission.
  • It is worth remembering that some browser software may display the site layout differently and that some of the site visitors will have browsers that do not show graphics. It is possible to check the layout of the design by accessing popular browsers such as Mozilla Firefox and Internet Explorer.
  • Test the website. Before going live, try navigating through the website and printing pages from it. Also check download times, bearing in mind that many people are still using slower dial-up connections rather than broadband, and make sure all hyperlinks work correctly.
  • Maintain the website. Ideally, you should appoint someone who is responsible for maintaining the website. Maintenance will include uploading new content, checking for broken hyperlinks, processing user feedback and dealing with any technical issues.
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