Keeping costs down

How do I produce the same quality at a lower cost?

You may think that this is a silly question, since no-one wants to spend more than they need. However, you should be continually watching for new developments and technologies which may enable you to become more efficient and to increase your productivity. Visit trade fairs to keep up to date with the most cost-effective equipment. Experiment with new approaches. If you employ staff, ask them for their ideas. And if you employ staff, you need to do your best to ensure that they are using all their time productively, rather than wasting it on administration or other activities that do not generate income.